We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit or interact with our website ("Website").

1. Who We Are

Company Name (referred to as "we," "us," or "our" in this Policy) owns and operates the Website.

Contact Email: hello@amphora-research.com
Mailing Address: 3 Darby Vale, Bracknell, Berkshire, RG42 2PJ

2. Information We Collect

We collect information that helps us improve our services and understand how visitors use our Website. The types of information we collect may include:

Usage Data: Pages viewed, time spent on pages, and other analytical data about your interactions with our Website.
Technical Data: IP address (optionally anonymized), browser type, operating system, and device information.

2.1 How We Collect Your Information

Through Cookies and Tracking Technologies: We use a self-hosted analytics tool called Umami to gather usage data.
Information You Provide: If you voluntarily fill out a contact form or otherwise communicate with us, we may collect the personal information you provide.

3. Cookies and Tracking Technologies

Cookies are small text files placed on your computer or device when you visit a website. They help the website recognize your browser or device on subsequent visits.

3.1 Cookies Used by Our Website

Strictly Necessary Cookies:
- These cookies enable core functionality such as security, network management, and accessibility. They are essential for the Website to function and cannot be disabled.
Analytics Cookies (Umami):
- Name: Typically named _umami or similar.
- Purpose: Helps us track how visitors interact with our Website.
- Provider: Self-hosted on our own servers. Data is not shared with any third parties.
- Lifespan: [Specify how long the Umami cookie persists]
- Additional Info: We do not use Umami to track individual users across different websites.

3.2 How to Manage or Disable Cookies

Browser Controls: Most web browsers allow you to manage or disable cookies in settings. However, disabling certain cookies (especially necessary ones) may affect the functionality of our Website.
Our Cookie Consent Banner: Upon your first visit (or periodically), you will see a cookie banner allowing you to accept or reject various categories of cookies (analytics, etc.). You can always revisit your preferences and update them at any time.

4. How We Use Your Information

We use the collected information to:

Maintain and Improve Our Website: Understand how our Website is used and identify areas of improvement.
Analyze Performance: Monitor and analyze usage trends to enhance user experience and Website performance.
Ensure Security: Detect and prevent fraudulent activities and maintain the security of our systems.
Communicate with You: Respond to inquiries or provide updates if you have contacted us.

5. Data Storage and Retention

Location of Data: All Umami analytics data is stored on our own servers (self-hosted). We do not transmit this data to third-party analytics providers.
Retention Period: We retain analytics data as long as reasonably necessary for the purposes described in this policy or as required by law. Generally, we keep aggregated usage data indefinitely for statistical analysis, but it does not contain personal identifiers.

6. Data Sharing and Disclosure

We do not sell, trade, or otherwise share your personal data with third parties for marketing or advertising purposes. We may share data if required by law or valid legal process (e.g., in response to a court order or government request).

7. Security Measures

We employ reasonable administrative, technical, and physical safeguards designed to protect the information we collect from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you.
Request corrections or updates to your personal data.
Request deletion of certain personal data.
Object to certain processing activities or withdraw consent.
Lodge a complaint with a supervisory authority, if applicable.

To exercise these rights or for any questions about your data, please contact us at hello@amphora-research.com.

9. International Data Transfers

If you are accessing our Website from outside the country where our servers are located, please note that your information may be transferred to, stored in, and processed by us in our country. We take steps to ensure adequate protection of personal data in line with applicable data protection laws.

10. Third-Party Links and Services

Our Website may include links to third-party websites or services. This Privacy Policy does not apply to those third parties, and we encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Website is not directed at children under the age of [13/16/18 – depending on local laws], and we do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Amphora Research Systems Ltd
Email: hello@amphora-research.com
Address: 3 Darby Vale, Bracknell, Berkshire, RG42 2PJ